Ma Chi is not afraid to join the A0 car market war with its own brand.

The appearance of MARCH will ease the pressure of Qiwei's solo operation, turn the situation of Qiwei's solo operation into a strategic advantage of "upper pressure and lower pressure", thus forming "double insurance" and further consolidating Dongfeng Nissan's leading position in the compact sedan market.

A few days ago, the reporter was informed that ———MARCH, the latest mini-car of Dongfeng Nissan, will be listed on August 21 and join the battle of A 0 class cars. This time is 10 days earlier than the original planned August 31. The data shows that since it was unveiled at the Beijing Auto Show in late April and started the pre-sale, M A RCH currently has more than 10,000 orders.

In fact, the compact hatchback market in China is in a state of fierce competition. Since the joint venture brand Shanghai GM Xinsail broke the 60,000 yuan range and invaded the A 0 car market, which was heavily grasped by independent brands, Dongfeng Nissan Machi will soon join this camp.

Different from Shanghai GM's emphasis on joint venture quality and independent price, M A RCH takes fashion design and the relaxed and convenient concept of "easy life" as the entry point, and advocates driving calmly and having sex with others. So the new generation of M A RCH mainly promotes the lifestyle of "easy to drive, easy to enjoy and easy to do". At the same time, Dongfeng Nissan also provides consumers with easy car purchase options, such as online Alipay car booking and other services.

It is understood that Ma Chi, which is about to be listed in China, is the fourth-generation model released by Nissan at the Geneva Motor Show in March this year. Although it is a brand-new model, compared with the third-generation model, the current Ma Chi basically retains the core design concept of the old model, but in terms of modeling, it is more in line with the market positioning of Nissan's global models.

It is understood that the pre-sale price of MARCH is set at the range of 70,000-100,000 yuan. According to information from Dongfeng Nissan dealers, as an important part of Dongfeng Nissan hatchback strategy, MARCH will jointly erode the market share in the range of 70,000-120,000 yuan with the new Liwei family. Previously, its A 0-class car, Converse, was very popular because it had more luggage compartment space than some medium-sized cars, and was even called a small MPV.

However, compared with Honda, which owns Fit, and Toyota, which owns yaris, Dongfeng Nissan still lacks a benchmark A 0-class sedan, which is exactly the short board that Dongfeng Nissan needs to make up with M A RCH. The emergence of M ARCH will effectively alleviate the pressure of Qiwei's solo operation, and turn the situation of Qiwei's solo struggle into a strategic advantage of "getting up and down", thus forming "double insurance".